Well, sure. Suits and uniforms have those insinuations of power, wealth, authority, or other similar ideas that come with just wearing the clothes. If you wore the clothes even without the authority, people would be more inclined to listen to you because they associate it in their minds. It's why people who are better dressed tend to be perceived as more competent and trustworthy. There's nothing inherently powerful or trustworthy about a tie, but someone somewhere decided they wanted that kind of association and probably put a lot of time and money into making it a reality.
For product names.. well, it's pretty much like a government. They hire a lot of people and pay a lot of money in order to achieve a public perception that generally doesn't actually equal what the corporation is like. This drink company where I was from, Coca-Cola? They used to give out about 3 million in scholarships for kids to go to school every year, but they spent probably 50-100 million advertising it to make them look like better people. It's the same idea.
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Date: 2011-07-10 11:32 pm (UTC)For product names.. well, it's pretty much like a government. They hire a lot of people and pay a lot of money in order to achieve a public perception that generally doesn't actually equal what the corporation is like. This drink company where I was from, Coca-Cola? They used to give out about 3 million in scholarships for kids to go to school every year, but they spent probably 50-100 million advertising it to make them look like better people. It's the same idea.