Eddie Spinola

A gimmick. It's like a plan or an image that you think of or construct for yourself -- or for something.. anything, really -- that you use to make it more attractive or appealing, generally to help it sell better. In my world, because there were so many companies to choose from and so many people trying for the same job and everything like that, gimmicks became the catchy way to sell people. If you weren't the smartest or the most attractive, you came up with an image to make people think you were.